Resources Library by ANA

Revealing favela & luxury (Portuguese)

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub

Company: Qualibest.com assessoria e Servicos em Internet Ltda

June 15, 2015

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Pete Cape, Ron Gailey, Stephen Phillips

Companies: ZappiStore, Research Now SSI, The Coca-Cola Company

June 15, 2015

Riders on the storm

Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind,...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Bharati Dixit, Tarun Sinhal, Anish Pandit, Fadi Chivi, Munir Al Omari, Samir Jha, Stuart Tyre, Sukhdev Singh

June 15, 2015

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

June 15, 2015

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Ron Gailey, Stephen Phillips, Pete Cape

Companies: ZappiStore, Research Now SSI, The Coca-Cola Company

June 15, 2015

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Company: KANTAR TNS Malaysia

June 15, 2015

Revealing favela & luxury

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub

Company: Qualibest.com assessoria e Servicos em Internet Ltda

June 15, 2015

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King, Christoph Welter

Company: Point-Blank International GmbH

June 15, 2015

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts. Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Henry Cheang, Stephen Paton

June 15, 2015